Why We Use Your Adwords and PPC Campaigns for Testing

Improving conversion rate doesn’t start when the visitor lands on your site – it goes way back to the moment they first thought of searching on the Internet for your product or service .

When a potential client types a search phrase into a search engine it gives us the first clue as to their wants and needs. If they then click one of your Adwords or PPC adverts, the title and creative used in your advert gives us a further clue.

Managing your PPC and Adwords marketing allows us to monitor and control the flow of visitors from their search phrase to the conversion. This is a crucial part of the process in the split-run (and multi-variate) testing that we do to identify which changes are working the best.

It also allows us to suggest changes to how you target your site in order to attract the best converting search phrases in the free search engine traffic.

If we just test using conventional search engine traffic the testing is less accurate, takes longer to complete, and ends up being far more expensive.

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