How Can We Help You Improve Your Conversion Rate?
Put simply, you will convert more visitors to customers if you give them what they want.
Many web sites make the mistake of merely telling their visitors:
- Who you are
- What you sell, or what you do
- How to place an order
- How to contact you
- Where you are based
Some web sites also put some effort into telling the visitors that you are also:
- Very good at what you do
All of which is ‘fine’.
All of those things need to be said – but we need to do far better than that if we are going to really SELL stuff.
We need to give them ‘what they want’
No matter how much you may think that you know what your customers want, the sad fact is that most of the time you don’t.
The problem is that usually all of us are a little too close to our own business, we know our product, we know our own business and maybe a bit about our competition.
What you don’t know is exactly what is inside the minds of your customers.
That’s where we can help.
Potential clients arrive on your site with ‘something on their mind’ – our skill is in working out exactly what that ‘something’ is, and finding a way to convert them from a visitor to a client.
The steps we take to do this are:
Developing one or more ‘client profiles’.
- We work with you to identify ‘typical’ client personas.
- What is likely to motivate them to act
- What obstacles are likely to prevent them from acting
Proposing Changes and Testing
- We analyse your web site to see which areas can be improved.
- We work with you to develop a short list of changes to the design and content of your web site.
- We testing these using both simple A/B split run testing and full multivariate split testing.
- We analyse the test results
- We help you implement the changes that work best
Continued Testing
It doesn’t end there – circumstances and markets change, and the best way to keep ahead of these changes is to keep testing, keep analysing, keep reacting.
